When Everything Is Bullying, Nothing Is Bullying
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Two weekends ago, after Beyoncé released a mythologically forceful visual album that attached the most significant art of her career to the narrative of her husband Jay Z cheating on her with a woman she called “Becky with the good hair,” the fashion designer Rachel Roy—presumably operating of her own volition—inserted herself in that narrative by posting an Instagram with a caption that read, in part, “Good hair don’t care.” When the typically extra Beyhive spammed her with comments and bright yellow emojis, Roy deleted the post. Afterward, she called the response to her caption “bullying.”
“Bullying” describes a situation in which powerful people intimidate a less powerful person about something that the person in question cannot control. Properly used, the word does not apply to Rachel Roy’s situation at all. She might have expected the response her caption elicited, and not just the part where public ire fell harder on her, the presumed other woman who talked about it, than on Jay, the man who cheated on his wife and did not. Specifically, she’d already experienced the scrutiny of these exact circumstances before: Roy had been made out as the woman for whom the dog would step out on Beyoncé, in “Elevatorgate,” in 2014.
This of course was the incident when Solange roundhouse-kicked Jay Z on camera in an elevator after the Met Ball, allegedly because Roy—a former Rocawear designer and the ex-wife of Dame Dash, Jay’s former best friend—was “hovering” too near Jay Z at the afterparty. In the story reported to the press, Solange confronted Roy first; Roy gave it back to Solange, then left to go to the club Up & Down; Jay Z said he would follow, though Beyoncé was going home. Then the grainy footage, the purse swinging, the impervious queen, the sister’s wild-eyed video-game kick.

Afterwards, Roy’s name was all over the place; the story stayed in the news for months. Having even vague knowledge of the incident—let alone being at the center of it—meant that you could not possibly thereafter underestimate how intensely the public responds to any glimpse of irregularity in the life of a pop star like Beyoncé, whose image is fascistically controlled. Roy may not have thought through what she was doing (or the racial implications of asserting “good hair” in this context). But I wouldn’t demean her by suggesting she’d have been surprised by what came next, which was the Beyhive—a slightly more benign version of any name-brand online mob—swarming her comments, editing her Wikipedia, calling her messy and attention-hungry (the lie is nowhere)—but mostly, as trolls do, performing for and entertaining themselves.
The day after she put up the Instagram, Roy tweeted, “I respect love, marriages, families and strength. What shouldn’t be tolerated by anyone, no matter what, is bullying, of any kind.” Her use of the word “bullying” was reinforced and repeated by most outlets that wrote about the developing gossip, including Jezebel, and the term was used interchangeably—as it is very often these days—with “harassment” as well as “abuse.” Last Tuesday, People published a statement from Roy saying, again, that the “real issue” was cyberbullying:
Online haters have targeted me and my daughters in a hurtful and scary manner, including physical threats. As a mother – and I know many mothers would agree – I feel that bullying in any form is harmful and unacceptable. I would hope that the media sees the real issue here – the issue of cyber bullying – and how it should not be tolerated by anyone.
But I know from online haters, and it seems to me that the “real issue” is never “cyberbullying” as much as it is the specific (and more interesting) circumstances of every case at hand. For example, when my colleague Julianne had a horde of Gamergaters in her mentions two weeks ago because the feminist critic Anita Sarkeesian had linked to her article about Prince, the issue was not “cyberbullying” but reactionary gender politics, the video game industry, the ongoing campaign against Sarkeesian, and the fragile psyches of men. When Jewish journalist Julia Ioffe profiled Melania Trump for GQ last week and subsequently found herself with Trump trolls tweeting Holocaust jokes and imagery at her—something that my colleague Anna has been experiencing for months—the issue wasn’t cyberbullying as much as it was sexism and anti-Semitism and the way Trump has encouraged bald discrimination at every turn.
If there’s ever a general issue at play in these instances, it’s deeper than cyberbullying, and it’s more than either half of that word. Rachel Roy getting called a “dusty side hoe” after she tried to come for Beyoncé is no more about online platforms than a fight in a schoolyard is about that school; it’s not ultimately about “bullying,” either, particularly not in this case, as you cannot be bullied by someone less powerful than you. But Rachel Roy did something canny, something a lot of people are learning to do these days: she identified her opposition incorrectly, by a word that everyone feels automatically obligated to oppose. If you are against bullying, which, of course you are—then you must be for Rachel Roy.
Luckily, this particular misuse of the word is blatant enough that the underlying truth becomes clearer: that the real issue is much more complicated than bullying—that, as always, the problem is people, a group that includes you and me and all our bad behavior. The problem is the way we learn to assert our interests over one another, the way we cheat on our partners, or gossip about that cheating, or gang up on someone for the fun of it, or make people believe that everything personal needs to be worked out in public when probably not much needs to be that way at all.
In March of this year, a blogger named Ella Dawson who writes most frequently about having herpes and working to de-stigmatize it (her three-sentence professional bio on her website reads, in part, “She got genital herpes and just kind of ran with it, professionally speaking”) drew widespread media attention after a journalist trying out the platform Genius annotated one of her blog posts.
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