What Will Replace Fixer Upper?
EntertainmentChip and Joanna Gaines entered the living rooms of Americans everywhere through Fixer Upper—the couple’s folksy, chirpy home renovation show that premiered on HGTV in 2014. It was there that the Gaineses introduced the world at large to the wonders of shiplap, French doors, and antique chairs nailed to the wall as decorative flourishes. Five seasons later, the couple, rich with newfound fame, decided to call it quits.
The series finale, which airs tonight, will almost certainly be a tear-soaked affair full of open concept kitchens and heteronormative family values. Savvy devotees quietly panicking about the end of this era are likely scrambling to gain purchase, casting around for HGTV’s next big thing.
HGTV caters to the very specific American fantasy of home ownership—a big, beautiful home, seemingly bought in cash and decorated to show the owner’s specific and exacting taste and values. But what the network really sells is not stainless steel appliances or wainscoting in the formal dining, but family itself. A family, in HGTV’s world, is clearly defined: two parents with a child or three, maybe with a baby on the way.
“What the network really sells is not stainless steel appliances or wainscoting in the formal dining, but family itself.”
There are young couples looking to start a family, desperate to break free from their cramped townhouses and spread out. Single parents are occasionally represented, and a single woman or man looking for a house is a rare occurrence—the implication, of course, is that once they find that home, they’ll fill it with the love of a committed relationship that, if all goes according to plan, leads to marriage.
The scourge of the open plan living space is framed not as a fauxhemian affect, but rather a vital and necessary element of the design to ensure the safety of the children at all times: the island in an open kitchen as domestic panopticon. These homes are empty, unfeeling, cold spaces, until every corner is filled with the warm flow of familial love. Who better to sell that fantasy than the Gainses, a family of soon to be seven, living in an idyllic Texas town close to their pastor Jimmy Seibert and devoted open plan kitchens?
The show’s co-host Chip Gaines has the air of a man clinging to the fact that he was voted “Class Clown” in high school and Joanna is his patient—and somehow still loving—wife. He eats a cockroach on camera. She screams. Greeting “Demo Day” with the enthusiasm of a juiced-up kindergartner, he tries to tear down a wall using his body as battering ram. She merely shakes her head. There is something for everyone in their relationship, specific enough to feel real, but hewing close enough to very basic stereotypes—man dumb, woman smart, and somehow is still with dumb man because of love—that it’s easy to project your own family fantasies onto their seemingly perfect life, if you so choose.
“…as a team they are strangely charismatic, and the show is soothing in its sameness.”
The formula works, and with the Gainses off to shill their line of home goods at Target and run their burgeoning magazine empire, HGTV is desperate to replace their primetime-perfect couple. But replacing them is an onerous task, and it’s one that the network is still actively pursuing, tossing out options that are close but just miss the mark. Say what you will about the Gaines’s relationship, as a team they are strangely charismatic, and the show is soothing in its sameness.
Joanna’s design sensibility is by now so predictable that when watching the show, one can see where the French doors will go before the couple even decides on the home, but occasionally, there are surprises—a double-sided fireplace rendered in poured concrete or a mid-century modern dump that, when restored and renovated, is sleek and pretty and absent any giant chandeliers or Edison-bulbed pendant lights. Everything on Fixer Upper is sweet, whether it’s a vanity in the master retreat or an excessively large dining table for a family of three. Watch the show enough and you’ll find yourself falling for their shtick against your own good will. The rest of the offerings pale in comparison. Here are the contenders.
Home Town
Ben and Erin Napier of Laurel, Mississippi are the obvious frontrunners in this dubious race to the top. Family is still on offer, but what trumps family, in the Napier’s small town, is community. While Waco is Southern in the way that Texas is Southern, Laurel, the home of the Napiers, has a much more interesting history. It’s located in Jones County, which seceded from the Confederacy in a revolution led by Newt Knight; this story was immortalized in a ill-received film 2016 film starring Matthew McConaughey and Gugu Mbatha-Raw.-
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