A source tells us when W magazine discovered cover gal Gigi Hadid was in the same bow-adorned frock, they scrambled to pull the shot and replace it with a different photo. Insiders tell us editors are furious because September issues are the most important of the year, and each magazine expected to have the garment as an exclusive.
But hold up. The September issues are behind the times; Rita Ora already wore a version of this dress on the July issue of Marie Claire UK, and Lily Donaldson was seen in it on Elle UK’s August issue. It’s also reportedly made appearances in Marie Claire, InStyle, and Elle Russia. Additionally, Willow Hand—a model who walked the runway for Prada during this show and is in their Fall campaign (photographed by Steven Meisel) as well—can be seen sporting the looks in Teen Vogue’s September issue.
W, who managed to avoid featuring this potpourri of an article of clothing in their biggest issue of the year, is actually denying that they switched their cover. Editor Stefano Tonchi told the Post that, “I always choose the cover image that I think is the strongest, and it’s selected independently of what the subject is wearing.” No explanation was given from any other fashion editor—or from Prada itself, a company that has had some profit issues recently—about why a decidedly spring dress I would have loved at the age of 6 is being touted as a great look for (mostly) adults to wear in autumn.
That being said:
We hear the rep responsible for the same item being sent everywhere has left Prada and has a job at another fashion house.
Not fixed: the plague that is gross dresses.
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Images via Harper’s Baazar UK, Vogue Japan, Marie Claire UK, Elle UK, Teen Vogue
