This Is the World's Greatest LEGO Ad

Illustration for article titled This Is the Worlds Greatest LEGO Ad

Yo, LEGO execs: I don't know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here's a gift from the past to help you shape the ads of the future!

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Although girly LEGO aren't all bad — they'd be less annoying if they were marketed to both girls and boys — I have to say that this ad is all sorts of wonderful. And not just because that little girl is repping hard for the gingers. It's playful, clever, and appealing to both children and adults.

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Illustration for article titled This Is the Worlds Greatest LEGO Ad

Update: An earlier version of this story incorrectly stated that this was not a real ad — it is! Yay!

[via Reddit]

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DISCUSSION

vagabondella
Vagabondella

What has always struck me about this ad is the clothes. It's virtually impossible to find clothes for little kids that aren't explicitly gendered anymore, so I end up buying my little girl's clothes in the boy's section just to avoid glittery pink t-shirts emblazoned with "Daddy's Princess" or "Future Bride."

I remember dressing like this as a kid in the early 80s, and wish I still had all of those plain jeans and cotton t-shirts for my own kids.