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The View Is Learning the Hard Way Not to Fuck With Nurses

Illustration for article titled iThe View /iIs Learning the Hard Way Not to Fuck With Nurses

When Joy Behar made a joke at the expense of nurses earlier this week on The View, she pissed off the wrong group—and lost the show two advertisers. Who knew the nurses of America moved like the mob?

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When Behar and fellow co-host Michelle Collins made fun of Miss Colorado Kelley Johnson for highlighting her nursing job during the talent portion of the Miss America pageant, America’s nurses weren’t happy. The offended group created a hashtag to share their anger with #nursesunite and their venom reached big brands like Johnson and Johnson and Eggland’s Best. Both brands have pulled their advertising from The View, according to the Daily News.

“Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our health care system,” the company said in a statement Thursday. “We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.”

Eggland’s Best followed, adding “in light of the comments ... we will no longer be advertising on the show in question.”

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Behar and Collins have since apologized for their ill-placed jokes but it seems to be too late. Lesson: Don’t fuck with nurses.


Contact the author at hillary@jezebel.com.

Image via The View.

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DISCUSSION

cdb18
JustaPissedOffFeministNurse

I’m pretty upset with how Jezebel readers are being so incredibly dismissive and actually shitty about this.
Nursing is a predominantly female occupation and as such has routinely been dismissed as a less than vocation for exactly that reason. We have to fight to be taken seriously ALL the time. I get shitty comments from Doctors, Patients and patient families ALL the time. People I work with have had surgeons throw knives at them, patients who will take swings at you, doctors who are handsy, patients who are handsy, family members screaming at you because they’re worried about a family member or because they’re just in a bad mood. People have the perception that nurses are either secretaries, sex objects, or too stupid to do anything the doctor doesn’t specifically tell them how to do. Patients make entirely inappropriate sexual remarks, or jokes all the time. Nurses have been working SO hard for such a long time to be taken seriously and valued for not just our caring hands and hearts, but the serious and intense critical thinking skills that we are constantly employing the second we see the patient (or in certain cases, way before we ever even see you). So yes, we definitely get upset when one of us spoke about an important moment she had, and was immediately mocked and dismissed. Do other people have hard and valuable jobs as well, absolutely! So I don’t know why nurses saying “HEY, we earned our stethoscopes and our scrubs are not costumes” is somehow annoying to supposed feminists who should make the associations here of a predominantly female profession being dismissed as idiots and realize that the routine dismissal and denigration of these occupations IS a feminist issue and not just a nursing one.