The Reality Behind Mad Men's Vintage Jantzen Swimsuit Ads

Illustration for article titled The Reality Behind emMad Men/ems Vintage Jantzen Swimsuit Ads

On Sunday's Mad Men, Jantzen was portrayed as a prudish company that was "too scared of the skin [its] two-piece was designed to show off." But real ads from the company reveal that its attitude differed when targeting male customers.

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When selling cabana clothing, Jantzen featured a pasties-clad mermaid and promised "action." However, when selling its two-pieces to women, there was much more of a "family" feel, presenting a married woman walking on water with her husband while her baby was left unattended next to the deep end of the pool.

Illustration for article titled The Reality Behind emMad Men/ems Vintage Jantzen Swimsuit Ads
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Childcare issues aside, the visuals are much more appropriate for a lady's delicate sensibilities, no?

Vintage ads: Jantzen swimsuits [Found in Mom's Basement]

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DISCUSSION

kaisermachead
kaisermachead

Everyone knows that mermaids secrete a lethal neurotoxin that travels faster than nerve conduction velocity. This is a snapshot before they fall over dead with big grins, and she drags them back to the watery depths for her people to feast on.