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The Best Sears Women's Fashions For Spring & Summer …Of 1972

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972

Spring has sprung! And where else do we turn for stylish warm-weather duds than the faded, stained pages of this 1972 Sears catalog? Polyester, nylon and "qiana," after the jump!

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Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972

The gentleman behind this posse of ladies is clearly intimidated by their matchy-matchy ensembles, which feature "wide ribbed texture." These pieces are made of Dacron™, Fortrel™, and poly-cotton blends. Props for the awesome Afro and the extremely patriotic vinyl shoes.

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Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972

I love everything about this image, including the Angels & Demons Illuminati-esque red "beach shift," in oh-so-breathable acrylic/polyester knit. But the best part is that the "lobster" is an illustration that was added later. Even before Photoshop there was image tinkering!

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972

Primary colors FTW!

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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First, I'm fairly sure that if you go to any crafty, hipstery part of town, you can find some version of each of these outfits. Second: Please note that red, white and blue were the colors of Spring 1972. Nixon was president and Watergate didn't break until mid-June, so everyone was all, USA! USA! Third, the red and white anchor pattern on the far right is the exact pattern of the curtains my parents had in their red and white Volkswagen minibus when I was a kid. True facts.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Maybe I am turning into a big old fuddy-duddy, but these swimsuits are so much more fun than the skimptastic ones in Lucky.

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Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972

Seriously, look how cute. And you could actually swim without showing the fish an areola or pube.

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Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972

More red, white & blue. Also: A Jumpsuit! Peeing involves removing a belt and shimmying a scoopneck neckline around your knees.

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Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972

When they say "bazaar jeans," they mean "bizarre jeans," no?

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Someone here thinks she is a Very Serious Model. Hint: The Brunette. She has Big Plans and they don't involve Sears, or "boy cut jeans."

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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She is working. This could be her big break! Yellow plaid pants be damned!

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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More super adorable swimwear, a steal at $6 per piece.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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There she is again, on the far left. She's gonna be a star, dammit!

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Um, I want the blue coat with the white trim. $22.97 seems like a good deal.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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I used to have a "qiana" shirt I got at a vintage store. Did it have the "luxury of silk"? Well, it was silky, but it was POLYESTER. It was the hottest piece of clothing I ever owned. Just putting it on ensured that pit stains would appear under my arms. Why anyone would fabricate a long-sleeved dress out of that stuff is unfathomable. And $25 seems steep!

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Fairly sure I saw this lady at the bank last week. As a teller. Same hair and outfit but 36 years older.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Hey! Is your Dacron, Qiana and polyester not really warm enough? Add a shawl! Not just any shawl, a Versa-Shawl. In "soft acrylic and nylon." Wearing near an open flame not recommended.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Knocked up? Don't worry, there's plenty of polyester for you, too.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Plus: Maternity girdles. "Gives you the support you need while you're pregnant." Would that be financial? Emotional? Oh, and re: the girdle with garters "For A First Pregnancy": I don't know what that means, but I don't know that I want to know.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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You call them "Cover-Ups," I call them "the perfect blogging outfits." The UPS guy will see me as a lady of leisure and not just a slob!

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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The trussing on girdles like this always reminds me of meat. But this just isn't any old support: It's scientific.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Wow. Those wigs all get points for sheer vertical achievement.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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My new all-chick punk band is called The Crushables. Starting now.

Illustration for article titled The Best Sears Womens Fashions For Spring  Summer …Of 1972
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Just in time for summer: Workouts where you just stand there, or, better yet: Lie down.

Earlier: The Best & Worst Of 'International Male,' Summer 1986
The International Male 1986 Holiday Catalog: The Recockulous Jackpot!

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DISCUSSION

Who is the girl in the red "Junior bazaar" jeans? I think this girl turned out to be a really famous model, but the name is just missing in my brain.