I Read Every Single Page of the New Goop Magazine, and If Gwyneth Paltrow Gets Her Way, You Will Too

The debut issue of Goop’s magazine is dedicated, Editor-in-Chief Gwenyth Paltrow writes, to “wellness.” That’s no surprise, as Paltrow and her brand have built a small empire on “wellness,” a word that—in large part due to Paltrow’s influence and Goop’s success—has popped up in nearly every woman’s publication in the…

Spencer Pratt Has Decided His Unborn Child Will Be a 'Professional Content Maker'

Spencer Pratt and Heidi Montag have not yet given birth to their kid, but that hasn’t stopped them from plotting out the fetus’s eventual career ahead of time. Because it’s common for parents to foist their own broken dreams onto their progeny, it makes sense that Baby Pratt is destined for a future as a content…

Gwyneth Paltrow Finally Admits the Truth About Goop: 'I Don't Know What the Fuck We Talk About'

A Perfect Murder star Gwyneth Paltrow was on Jimmy Kimmel’s talk show Monday night, and the two spent a large chunk of time discussing Goop, her nearly 10-year-old company that Paltrow calls her “full-time job.” After beginning with a few compliments (“I like the cooking stuff, and I like to see you on vacation”),…

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Wellness, Womanhood, and the West: How Goop Profits From Endless Illness

Since Gwyneth Paltrow’s Goop launched in 2008, the site has earned its reputation as the internet’s kooky rich aunt. From detoxes to cleanses; vitamins to clean food; vaginal eggs to vaginal steaming and recurring features by a self-described “Medical Medium” (a man who diagnoses disease via spirit guidance), Goop has…