Ladymags Totally Loving This Navajo 'Trend'

Illustration for article titled Ladymags Totally Loving This Navajo Trend

Urban Outfitters may have changed the names of their non-Navajo-made "Navajo" products, but in the October issues, Navajo is still super cool.

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Illustration for article titled Ladymags Totally Loving This Navajo Trend
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In the October issue of Lucky, a caption reads, "Pixelated and magnified, a Najavo print becomes infinitely more modern." Infinitely! There is literally no limit to how modern these pants are now. We are to infer that a "Navajo"-type print is old, from the distant past and super primitive, and pixelating it brings it up to date. But since the Navajo Nation does indeed exist in the here and now, the description is just undermining and demeaning. Just as a reminder, folks: "Navajo" isn't an aesthetic- it's a legal entity, a tribe of people, and an actual nation.

Illustration for article titled Ladymags Totally Loving This Navajo Trend

The October issue of Cosmopolitan also features some Southwestern-style fashion. Here the caption reads:

On those crisp weekends spent relaxing with your guy, you'll want to live in fall's laid-back-luxe Navajo trend…

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The unemployment rate in the Navajo Nation is around 42%; the median family income is $22,392; and 43% of its residents live below the poverty rate. Not very luxe.

Earlier:
Urban Outfitters And The Navajo Nation: What Does The Law Say?
Urban Outfitter's ‘Navajo' Problem Becomes A Legal Issue
Urban Outfitters Gets Rid Of All Its ‘Navajo' Products [Updated]
Rachel Zoe Pronounces "Tribal Trend" So Hot Right Now

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DISCUSSION

maddoggirl
maddoggirl

I struggle slightly to work up the expected ire here. Yes, it's called Navajo and it isn't actually made by Navajo people. But then, I also have a leopard print bag which is neither made of nor made by leopards. And I have even been known to refer to Dutch courage when it is well known that the Dutch people are not solely capable of mustering bravery after the influence of strong drink and were in fact once a very successful military nation.

Whatever, though, because either way I still HATE this disgusting, 90s cookery show-presenter monstrosity of a pattern.