Baby diapers aren’t just full of baby poop—they’re also full of money!

There’s been talk of Jessica Alba’s Honest Co.—which started with baby products like diapers and has branched out into home and beauty—doing an IPO for some time now. “We believe being a public company is the best path for us going forward and it’s good to get that validation early on,” the Wall Street Journal reported CEO Brian Lee as saying back in 2014. But Bloomberg Businessweek reports they’ve picked up the pace and are currently working with Goldman Sachs and Morgan Stanley in preparation to go public.

The tricky part is that it’s been slow lately for tech startups:

Technology companies mostly avoided the public markets last year, with the help of large private funding rounds that totaled $51 billion, according to research firm CB Insights. That malaise continued into January, when no companies went public. It was the slowest month for IPOs since December 2008.

Maybe part of the reason the company is so successful (labeling lawsuit and sunscreen complaints notwithstanding) is because Alba doesn’t want to hear any bullshit from men about how to package products for women.


Contact the author at kelly@jezebel.com.

Photo via Getty.

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