Jessica Alba's Company Says Hippie Sunscreen Works, Is Not Bullshit

After a wave of complaints from angry and roughly lobster-colored consumers, Jessica Alba’s Honest Company is defending itself from accusations that its sunscreen doesn’t work. In a statement to Us Weekly, Honest said their sunscreen works and doesn’t not work.

The magazine reports that Honest issued them the following statement, subtly attributing the reported sunburns to user error:

The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).

The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com. We stand behind the safety and efficacy of this product.”

The company did not, for whatever reason, share the same statement on their blog, but they’re still doggedly responding to individual complaints on Twitter:

Other users report that it totally works:

I want to say that we live in Arizona and love your sunscreen! We have never burned and I don’t reapply. We are outside swimming all the time and have not had a problem once.

Make of all this what you will.

Image via Getty.