Hugh Hefner's Son Cooper on Playboy: 'What the Hell Is the Company Doing?'
LatestPlayboy founder Hugh Hefner’s son Cooper, once heralded as the heir to his father’s legacy, said in a new interview that he’s “taken a massive step back” from his involvement in the company due to the fact that he does “not agree with the decisions and direction” the current leadership is making. Specifically, he takes issue with the fact that the magazine no longer features fully nude women and that they’re selling the Playboy mansion Hef senior still lives in.
Cooper is currently COO at Hop, a “new media startup” with an unclear business model; their website describes the company as “a brand for Millennials, by Millennials.” In the Business Insider interview, he says that while he’s still getting information about the company’s decisions (his family owns stock), he’s barely participating in decision-making for the brand, largely due to his disagreement with current CEO Scott Flanders. That’s a far cry from what he was doing less than a year ago, when he was representing the brand in a variety of capacities.
“What’s happening at Playboy is sad,” Hefner wrote on twitter, linking to the interview.