At this point you have to be living under a rock to not know that the “healing” advice purveyed on Gwyneth Paltrow’s Goop is sus. Watchdog groups, medical professionals, and critics have consistently called out Goop’s recommendations, from bee-sting therapy to putting a jade egg up your vagina, dangerous. And now as a result of selling too much snake oil, Goop will have to pay up in civil penalties for misleading readers and customers.
Buzzfeed News reports that Goop Inc. agreed on Tuesday to pay a $145,000 settlement in a consumer protection lawsuit brought by the Santa Clara County District Attorney’s Office and nine other prosecutors. Specifically, the lawsuit calls out Goop’s claims surrounding the Jade Egg and the Rose Quartz Egg (which they claimed could tone muscles and increase sexual energy) and the Inner Judge Flower Essence Blend (which Goop claimed could, wait for it, prevent depression.) Jesus christ! The lawsuit ultimately argues that these claims “were not supported by competent and reliable science.”
In addition to the $145,000 settlement, Goop Inc. also agreed to give consumers refunds for the products and stop advertising the products on the site with unsubstantiated claims. Perhaps Paltrow should just stick to furniture.