GoldieBlox is coming for the mainstream standard of beauty in 2014, with action figures equipped with hammers and tool belts. Are you ready? The better question, is your little sister, daughter, niece or play cousin prepared for ... toy diversity?
Advertisement
GoldieBlox is no stranger to bold advertisements — they compared princess culture to the infamous "This is your brain on drugs" PSA earlier this year — so having Metric score the kid version of The Stepford Wives as a commercial for their engineering toys is pretty par for the course and just in time for the bloated holiday shopping season.
DISCUSSION
I don't know why, but this seems like something I would like, but it just annoys me. I think the fact the being #notapinkgirl is such a huge part of their schtick. I'd rather see something defined by what it *is* —like those women in science lego sets. There's no need to hate on dolls or girly things, just give people options.
And what about boys who like girly dolls and things like that? How will this make THEM feel? Is it really a good idea to make the things that most girls currently like (because they have be indoctrinated to like them) seem stupid? Some girls and boys may REALLY like this stuff... so-called "boys toys" are not always inherently "better" — do you see what I'm saying?
You see I don't hate barbie, I hate how there is only one barbies and she is a girls only toy.
I don't think girls playing with boys toys is quite as much of a third rail as the reverse.
Subvert THAT and you might just sell me something.