Weight Watchers has gotten a new backer who happens to be one of the biggest media names in the world: Oprah Winfrey. The OWN channel owner has purchased a 10 percent stake in the diet company and added her name to their board. Because counting calories is part of how you’re going to live your best life.
Struggling company Weight Watchers International Inc. shared the good news of their five-year deal with Winfrey in a Securities and Exchange Commission filing on Monday, according to ABC News. In the agreement, Winfrey’s given the company permission to use her “name, image, likeness and endorsement for the company, its programs, products and services, subject to her approval.” She’ll also make “appearances,” which sounds like commercials. In return, Winfrey can use the “program, products and services” and aid in “development, planning and execution of its program,” which sounds like making calorie counting less about number crunching and more about increased happiness and living your best life, her self-help trademark. For example, what does your soul say about the carbohydrate percentage in your daily meal plan pie chart?