2015 is supposed to be a rebuilding year for Weight Watchers—the company is working its way through a refresh complete with new commercials and a revamped magazine featuring “beautifully prepared but not-so-perfect foods.” But judging from their stock in the last couple of days, investors aren’t biting.
That’s according to Bloomberg. Weight Watchers has been stumbling in recent years—for one thing, who needs the points system when you can download some free fitness app and publicly shame yourself on Twitter? Sales have been down for seven quarters straight, so it was time to do something. Apparently that something was a new look involving commercials like this one featuring our old pals the Holderness family: