Chick-fil-A, the homophobic purveyor of chicken sandwiches, is opening its first location in New York City at the glamorous corner of W. 38th Street and 6th Avenue. In honor of the occasion, the chain is giving 100 adults free food for one whole year.
A number of fast food establishments have offered similar promotions (namely Olive Garden’s Never-Ending Pasta Pass), but never (I think) has a chain offered one whole year of free dining. The offering does invite the assumption that Chick-fil-A sandwiches are basically regenerating themselves out of air, water, and grease run-off.
The way the chain wants people to fight for this honor is definitely the craziest thing about the whole promotion. First of all, you can only enter the contest if you live in a certain range of eligible zip codes (since the goal is specifically to hook New Yorkers). If you qualify, you have to show up to the store’s location at 6 p.m. on Friday, October 2. Chick-fil-A will provide you with a blanket and camping chair to spend the night on the sidewalk until they open the store at 6 a.m. and begin giving away 100 passes. However if there are more than 100 people at the storefront at 6 p.m. on Friday, they will select 100 people to camp out overnight who, only upon completing the night on the sidewalk, will be awarded the pass at 6 a.m.
In other words, this one-year free food pass is worth something more valuable than money—it’s worth your dignity.
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