MEN ONLY
Image: Chanel

Men! Boys! Gentlemen! Sirs! Chanel made some makeup just for you!

Because walking into a Sephora and grabbing a tinted moisturizer and some lip balm is apparently too stressful, Chanel announced that they will be releasing Boy de Chanel, a makeup line targeted to men. Included in this release are eyebrow pencils, a “tinted fluid” (who?), and a mattifying lip balm. It’s all very chic and very simple—perfect for a man who yearns for an even complexion but doesn’t want to feel like he’s in 2016 Buzzfeed article about self-discovery.

Here’s more information from Chanel herself (just kidding, it’s her PR people):

“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men. Lines, colors, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”

Mmm, I see. Yes. While The Cut calls the name of this new line “a riff on gender,” it’s actually just a reference to Boy Capel, Gabrielle Chanel’s muse and lovaahhh.

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“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” the press release reads. Chanel’s man makeup will launch in South Korea on September 1 and be available in on the website stating in November. Hurry! Save your coins! It’s makeup marketed toward men—a sentiment that clearly misses the point that makeup is for everyone! Whoever! Your cat! The garbage can over there! A streetlamp wearing one of those knitted sweaters. Everyone can wear makeup and makeup is for everyone. *waves hands in vague gesture towards a Duane Reade* Men, this can be all for you, too.