Anna Wintour Is a Sneakerhead Now

AWOK.. Jordans
AWOK.. Jordans
Screenshot: YouTube

If Anna Wintour, a woman whose eyes are just large Chanel sunglasses, is making her own pair of Jordans, does that mean hypebeasts are over?

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Page Six reports that Wintour has teamed up with Nike to create two Vogue-approved iterations of the Air Jordan 1 “in red or white leather with a crimson tongue concealed by a key-ring zipper” and the Air Jordan 3 SE in “an homage to her legendary Chanel power suits and signature black sunglasses.” The latter will have a tweed upper, just like the aforementioned suits. Both sneakers will come encased in a very practical suede dust bag that you will be able to find on eBay for roughly $1,000 after the release, and will also come with a keychain that says “Edited by Vogue.”

Great news for Wintour, who is diversifying her personal brand by appealing to hypebeasts and Instagram fashion-fluencers alike, both of whom likely try to purchase said sneakers and flex. And great news for streetwear; if Virgil Abloh’s appointment to Louis Vuitton as artistic director wasn’t the death knell, then Anna Wintour signing her signature approval “AWOK” on the sole of a freaking Air Jordan is certainly something!

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Here, watch Anna wear a pair of sneakers and do sports.

Senior Writer, Jezebel

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DISCUSSION

maddy2018
Sorrynotsorry

What’s up with the sunglasses? I know she said she wore them at fashion shows so that no one would know where her gaze might linger - which sounds like bullshit but I’ll allow. Here she is in her office - so what’s up with that.