Brightening up an unending onslaught of dull status-symbol jewelry, this limited edition David Yurman collection of “Bubblegum Pinky Rings” is available for pre-sale today online, and in stores September 1.

Not unlike a ring you might pick up at, say, an arcade, these $875 pinky jewels are coated in a scented resin—bubblegum for pink, peppermint for white, cotton candy for blue, and one can only guess for the remaining two (a subtle pinot noir for purple? A whiff of the morgue for black?).


Is David Yurman okay?

Contact the author at

Image via David Yurman.