Whose Feelings Count Most in a Pandemic?
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If an alien or visitor happened to take a gander at lifestyle journalism over the past six months, they might assume that even though a lot of people are losing their jobs, waiting endlessly for unemployment, or even being evicted, the majority of the country has passed the pandemic baking bread, moving out of cities, and gazing out the window wondering if every day is Wednesday. For every story about the truly devastating impact the pandemic has had on normal life, it seems that there have been countless others that do little more than document every single possible concern of the upper-middle-class.
Lifestyle journalism catered specifically to the needs, wants, and desires of the beans and sourdough crowd: the same affluent workers whose jobs afforded them the flexibility to do their jobs from their homes. During the long, dark months of the spring, while many Americans were contending with lives lived mostly indoors, countless other people were doing the work that afforded the WFH class the freedom to worry only about how to occupy their time now that they were trapped inside.
The New York Times quickly gathered their resources to create At Home, a section of gentle lifestyle content meant to quell the anxieties of their core audience, many of whom might have already escaped New York City during the worst spring months. The landing page for the section collects the various articles written for the express purpose of soothing the frazzled nerves of its readers and states its intended purpose: “We may be venturing outside, tentatively or with purpose, but with the virus still raging, we’re the safest inside,” the copy at the top of the page reads. Of course, inside was the “safest” place to be for a good long time, but even acknowledging that is a privilege. For all the Times readers who spent the spring worriedly disinfecting the groceries delivered to them by DoorDash or FreshDirect employees, there were countless other people working to make sure that the people locked in their homes, fearful of the out of doors, had food to eat. This divide was rarely noted in the lifestyle content that proliferated, most likely because it is not soothing to readers to think about the minimum wage employee riding a bicycle through rain and sleet to deliver them a pizza.
As the pandemic unfolded, I turned to the Times for recipes like many of my other peers did, but quickly developed a one-sided adversarial relationship with the What to Cook This Week email newsletter, written mostly by Food section editor Sam Sifton. Cataloging the innermost anxieties of the upper class has always been the hidden directive of the paper’s Style section, but witnessing that bleed over into the Cooking newsletter became tiresome after a while.
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