I am continually grossed out by the ways in which artists’ legacies are handled after their death. We’ve seen artists’ ethics ignored just to make money off of their art, or their work kept from the public due to greedy family members, but the worst part of the industry is definitely the growing trend of hologram musicians.
There has been a hologram Michael Jackson, Tupac Shakur, and a Selena hologram was reportedly in the works as of 2015. And now a hologram of Amy Winehouse, with the blessing of her father, will be embarking on a tour. Rolling Stone reports that a new partnership between Winehouse’s estate and BASE Hologram will put on the tour starting in 2019, which will feature “digitally remastered arrangements of [Winehouse’s] classics” and a full backing band for the digitized singer. The tour will also raise money for Amy Winehouse Foundation, which works to prevent drug and alcohol abuse in young people.
I must admit I still find these kinds of holograms unbearably corny even if the money is going to charity. But it’s hard to argue with the tour when Winehouse’s dad is saying things like: “To see her perform again is something special that really can’t be put into words. Our daughter’s music touched the lives of millions of people and it means everything that her legacy will continue in this innovative and groundbreaking way.”
Ugh, okay, fine. But I still think this shit is creepy!