What Happened to U.S. Women's Figure Skating?

“As the superstar ladies were
exiting the world stage, [Wagner] was coming in. And there was really no one
[else] who was up to par,” said skating blogger Miki Yamashita in a 2013
episode the Lesson.

Kirk attributes part of the
trouble to the new scoring system. “It’s impossible to gain momentum in this
system,” she said. Kirk mostly
competed under the old, 6.0 system and seems to prefer it to the current way of
evaluating, which entails assigning numeric value to every move on the ice and
then tallying up the points. “In the past, you knew you were able to relax at
certain parts of your performance and perform and have a connection with the
audience. Under this current system, my mind was constantly moving,
thinking—how am I going to get points here? Did I hold that spin long enough?
Did I hold that spiral long enough?” she said.

Think of Nancy Kerrigan’s famed
spiral sequence where she holds her leg behind her and glides around the rink
with her hand outstretched. Crowds loved
it but you don’t see stuff like that anymore. In a recent interview, Frank
Carroll, the legendary U.S. figure skating coach, jokingly asked, “What is a
good spinner? Somebody who puts their blade in their mouth?”

“A whole generation was wiped out
by her hip injuries,” Lease observed, referring to the likes of Meissner,
former U.S. national champoin Alissa Czisny and others.

Kirk feels that the International
Judging System (IJS), which was introduced after the cheating
scandal of 2002, is a contributing factor. “These
women are trying all of the contortionist moves and spins. Your body can’t
withstand all of that rigor of movement that we didn’t have when we were
skating under the old system,” she said. And if skaters are more frequently
injured, then they are out of competition before the audience gets a chance to know
their stories, which drives interest in the sport and sells tickets.

“We haven’t had anyone
who has been successful internationally for more than maybe a blip on the
radar. They can’t sustain for even a modicum of what Michelle was able to
achieve,” Kirk noted.

If you go abroad, there are
exceptions to this rule. Skaters like South Korea’s Yuna Kim, the 2010 Olympic
champion, just won the silver in her second Games at the age of 23. But Kim
took nearly two seasons off and chose her competitions carefully, which helped
her preserve her body. Japan’s Mao Asada, Kim’s longtime rival, has also
managed to stick around for more than one cycle, but she isn’t just any old
skater—she is one of the most popular athletes in her country and was intent on
winning Olympic gold in Sochi after failing to defeat her rival in Vancouver.

Back on American soil, the
fortunes—both medal and financial—of U.S. figure skating has tumbled, in part,
because they were inflated for a long time by the Tonya Harding-Nancy Kerrigan
scandal. As many have already noted, this saga drove unprecedented interest to
the sport and ramped up TV ratings. Skaters earned huge checks for single
performances and competitions. None of this was sustainable over the long term.

But the scandal and subsequent
attention heaped on figure skating introduced audiences to other stars. Kwan was
the alternate who would’ve skated had criminal charges been filed against
Harding before the Olympics. Ekaterina Gordeeva and Sergei Grinkov, Russian
skaters who lived and skated in the U.S. during their professional careers, became
as famous for their fairytale romance as their success on the ice – their fame
became a draw on domestic tours, and, in turn, fed more money into the American
skating system. 1992 Olympic champion Kristi Yamaguchi, who was quite a gifted
show and professional skater, was able to ride the wave to significant earnings.
And other crowd pleasers such as 1988 Olympic champion Brian Boitano, Scott
Hamilton (whose own battle with cancer and return to professional ice fueled additional
interest).

The money, of course, matters, and
it isn’t just made by retired skaters in the twilights of their career. During
Kwan’s amateur years, she participated in a variety of ice shows, which paid
her very handsomely. She also earned enormous amounts of prize money for
competitions. She had begun amassing wealth even before she competed at the
Olympics. Not winning the gold medal in 1998 and again in 2002 did not seem to
sour her economic prospects.

But it wasn’t just Kwan who did
well. Other, lower ranked skaters were also able to make some money. The ice
shows didn’t just showcase the household names; shows and professional
competitions created financial incentives for some of the lower ranked skaters
to stay in the sport for longer, keeping the domestic field more competitive.

The money might’ve enabled some
skaters to pay for training related costs. Figure skating is an extremely
expensive sport—from the boots, to ice time, private lessons, choreography, and
glittery costumes—so unless your family is independently wealthy, it is hard to
justify staying in a sport once your results start to slide and injuries take
over. Stars on Ice last put on a full tour in 2011.

Phillip Hersh, in
chronicling a financial dispute that took place between 2010 Olympic champion Evan
Lysacek and USFS, noted the dwindling fortunes of American skaters. He wrote,
“The business has changed so much that it would be hard for the
U.S. federation to pay Lysacek anything near what it did Michelle Kwan, Tara
Lipinski, Sarah Hughes, Kimmie Meissner, Sasha Cohen, Timothy Goebel and
Michael Weiss from 1997 through 2005.”

The same
article points out that while there were several skaters making over $100,000
in prize money during those years, no one made over $50,000 in 2010, according
to IRS filings. The reason for the drop in prize money and appearance fees
earned by U.S. skaters? The loss of television contracts.

Also, if you are not bringing in
the winnings you once were it becomes more difficult to compete at the highest
level. You may not be able to afford a program choreographed by Lori Nichol,
one of the best in the business. You might have to go with someone a notch
lower and that, too, can affect your results and earnings.

The lack of financial incentive might’ve have thinned the
domestic field. And a less-than-robust field doesn’t yield the competitiveness
that creates top-notch figure skaters that bring in the audiences and the
money. And so the cycle goes.

But it’s far too
simplistic to look for all of the answers in the American skating scene. Some
of the downturn is due to the changing nature of the international landscape; the
rest of the world has simply gotten better over the last decade. Though Japan
has a history of strong ladies skaters, it has never had so many top notch ones
at the same time. Then there’s Kim, an otherworldly talent who emerged from
South Korea, a country without a strong figure skating tradition. Russia, long
a force in ice dancing and pairs, has more recently been cultivating a bevy of
teenage jumpers and spinners.

But all hope for an American
resurgence is not lost. The Americans placed all three of its skaters in the
top 10 at these Games—no small feat. Also, Kim hasn’t turned South Korea into a
figure skating powerhouse, and she just announced her retirement from amateur
competition. Kim’s longtime rival Mao is also likely to retire after Sochi, as
are a couple of the other dominant Japanese figure skaters. And probably the
same will be true of the 2012 world champion and Sochi bronze medalist Carolina
Kostner, who at 27 is a veteran of three Olympic Games. There will soon be room
at the top for someone like Gold to step into. If she elects to stick around
for the next cycle, she should be able to build some momentum for U.S. figure
skating.

And we can already start seeing
some of the missing depth being rebuilt in the young Edmunds. She skated
cleanly, for the most part, at the Olympics and is starting to build her
international reputation. She is a young, talented, ambitious skater. (Or at
least her mother is ambitious if this New
York Times profile
from 2010 is any indication.) She might be the right skater to push Gold in the
coming years or even become a star in her own right if she develops
artistically.

Even if all of our best hopes for
Gold are realized, it is unlikely that she’ll be able to return U.S. ladies
figure skating to its dominant past. If she plays her cards right, however, she
might be able to start reversing the trend. Because that last name really is
unbeatable—at least from a marketing standpoint.

Image via Getty.