Apparently words can mean anything you want them to now! It’s an interesting tactic—appealing to a woke era’s desire for health and self-care through “wellness” by using trendy language without having to actually practice what you preach. It works the other way, too: by saying something is not “about weight loss,” even though it clearly is about weight loss, Hudson will help people believe WW is not about weight loss. Simple enough.


She concluded the interview by name-dropping her athleisure brand and unleashed this choice line: “The community of women and active wear are always looking for ‘How do I get started on my health?’ and it’s always, for me, number one, food.”