Weigh Less, Pay Less: Whole Foods Offers Discount Based On BMI

Illustration for article titled Weigh Less, Pay Less: Whole Foods Offers Discount Based On BMI

Several readers have alerted us to a new program whereby Whole Foods will offer steeper employee discounts to people with lower BMIs. Exactly how little they have to weigh to pay only $37 per organic oyster mushroom, after the jump.

Whole Foods CEO John Mackey explains the program in a letter, reproduced below. Apparently it's part of an initiative to reduce health care costs, which is interesting since Mackey is against the health care reforms that would actually reduce costs for all people.

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Illustration for article titled Weigh Less, Pay Less: Whole Foods Offers Discount Based On BMI

Note that Mackey knows BMI isn't a perfect measure of health, but at least it's cheap! Even more fun, though, is the poster for the new Healthy Discount program, breaking down exactly what BMI range his minions need in order to get various discounts on his Tofu Pups.

Illustration for article titled Weigh Less, Pay Less: Whole Foods Offers Discount Based On BMI

If your BMI is above 30, you'll get to keep the original 20% employee discount, but you'll paying more than your thinner co-workers, who can knock as much as 30% off. Because if public health research has taught us anything, it's that reducing people's buying power totally makes them healthier. Stay classy, Whole Foods.

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Earlier: Food Fight: A Whole Foods Honcho And The Politics Of American Eating

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DISCUSSION

curiousgeorgiana-old
curiousgeorgiana

This little chart of theirs reminds me of the physical tests in high school.

I got below average on the V-sit reach test. So I failed the damn test and had to do "remedial PE for a semester".

I was on the f-ing track team. I made All-States with the best regional score in the 100 and 400 m hurdles. I was athletic, fast, and damn flexible (hello, hurdles???). But my legs were long, arms were short. Reaching 3 inches past my shoes was literally impossible. So screw you PT test.

In short: people do not fit into neat little boxes. And it's wrong to expect them to.