Watch The Most Heartwarming Road Safety Ad Ever

Illustration for article titled Watch The Most Heartwarming Road Safety Ad Ever

Last week Sussex Safer Roads Partnership's PSA was named YouTube's first Ad of the Year. In addition to being beautifully shot, the ad manages to discuss the importance of seat belts without any screaming or horrifying crash footage.

DISCUSSION

miss-chaotic-old
Miss Chaotic

I was instantly reminded of this, which as it turns out has nothing to do with car safety. But wow, I have never seen so much emotion in a commercial. There's a bunch more on YouTube from the same company with different themes.