Godzilla star Bryan Cranston played a game of "Word Sneak" with Jimmy Fallon on Monday's Tonight Show. I laughed! I believe that is the intended goal of this comedic bit.
I didn't really see the big deal with the rest of the game, though. I often bring up Patrick Duffy and sporks in conversation on a routine basis. It's almost harder not to talk about Patrick Duffy when you're making small talk with a casual acquaintance.