Mintified is an Indian website devoted to “inspiring” and/or “viral” posts, using Upworthy-style, desperate headlines. You’ve never heard of it before, you’ll never read about it here again, and you’re only reading these words at this exact moment because of the thunderous trainwreck that is their latest effort: #BlameOneNotAll, a heartwarming series of photos about how not all men are rapists.

Mintified isn’t exactly socially progressive (take this post, which calls homosexuality “a sickness”), but the #BlameOneNotAll campaign seems to have been an attempt to pat good men on the back for the hard work of not raping or domestically abusing anybody. From the post Mintified put on Facebook yesterday:

We do agree that a woman has to go through a lot. The leering, the catcalls, the groping, the societal othering, the miasma of all this that women bear the brunt of every damn day. Every single day is a war to them. BUTGeneralizing the other gender, is not right.Not all men are rapists. Not all men abuse their significant others. Not all men actively oppress women. And these posters say it all. ‪#‎BlameOneNotAll‬

They paired that with a series of super inspiring photos:

Excuse me, does anyone have some cookies? Can someone give these men a fucking cookie? Thanks.

Naturally, this is not going over all that well on Twitter:

However! Mintified is probably generating a whole lot of sweet, sweet outrage clicks which, in fairness, is all they were after to begin with.

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India continues to have a particularly brutal and pervasive problem with gang rape; the Indian Parliament banned a documentary about the 2012 death of Jyoti Singh Pandey, a 23-year-old woman who died after being gang-raped by six men on a bus in New Delhi. India’s parliamentary affairs minister M. Venkaiah Naidu called the film an “international conspiracy to defame India.”

All photos via Mintified/Facebook


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