Today's Lane Bryant Twitter Q&A Went Off the Rails Very Quickly
LatestAs part of its ongoing efforts to improve its public image, Lane Bryant did a little Twitter Q&A this afternoon. It went about as well as any Twitter Q&A ever goes!
For context: In recent months, Lane Bryant has been trying to climb aboard the body positivity train, now that they’re no longer the only game in plus-size town. First came the “I’m No Angel” campaign, which went viral and became annoyingly popular with people who’ll never know the incandescent frustration of trying to find simple and flattering shorts at a Lane Bryant circa 2009 because it’s the only brick and mortar store that sells your size. Then came the slight reworking, #PlusIsEqual, which definitely isn’t a retail neg, why would you even say that?
And so the brand (repped by CMO Brian Beitler) worked with Refinery 29 for a Twitter Q&A under the hashtag #AskLaneBryant. Their responses were in keeping with the tone of their recent marketing. For instance: