Tinder Wages Futile War With Vanity Fair Writer

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The September issue of Vanity Fair features an indicting article by Nancy Jo Sales on Tinder’s effect on a hyper-efficient, often objectifying hookup culture, or, in one woman’s words, “the Dating Apocalypse.”

On Tuesday morning, Sales showed she stood by her article by tweeting a stat from a GlobalWebIndex report, perhaps implying that Tinder users were looking for meaningless hookups instead of serious relationships:

On Tuesday evening, Tinder (or at least the app’s social media person) waged an attack against the writer made exclusively out of what seems to be PR language:

The rest of the rant is stupidly long (30 tweets long to be exact), so I’m not going to embed it all here, but the gist of it is that Tinder users aren’t exclusively vag-hunting finance bros — they are real people looking for real relationships, a point that may be true but that is dramatically eclipsed by the over-the-top execution of their response. One tweet honestly reads, “…talk to people that have made some of their best friends on Tinder.”

It concludes:

Okay, Tinder, you are a photo-based dating app. Callllllllmmmmm down.

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