The Official Nasty Gal Shopping Bag Features Nipples

Nasty Gal—the online store where you can purchase a vegan leather du-rag if you so choose—is opening its first physical location at 8115 Melrose Avenue on Friday. The store will be offering plenty of giveaways, as well as a shopping bag that prominently features a nipple and kind of channels Abercrombie & Fitch.

Nasty Gal founder Sophia Amoruso, who launched the site in 2006, debuted partial designs of the shopping bag on the store’s Instagram page. The image was shot by photographer Doug Rickard.

Comparing it to American Apparel, Fast Company writes:

To us, the low-fi, soft-core vibe bears something of a resemblance to American Apparel’s ads—the same ones for which ousted CEO Dov Charney was repeatedly raked over the coals. But if its Instagram comments are anything to judge by, Nasty Gal fans—who rally around the brand’s fierce image—aren’t shocked or outraged by this hint of nipple (which may have something to do with the fact that Nasty Gal founder and Girl Boss author Sophia Amoruso champions female empowerment, whereas Charney has a dossier practically exploding with claims of inexcusable behavior toward women).

I don’t see a problem here. As Hillary pointed out to me, the design is Abercrombie & Fitch-y.