

The end of Keeping Up With the Kardashians was always inevitable. When Kim Kardashian West announced Tuesday that the show would come to a close in 2021, the impact of this news wasn’t quite earth-shattering. For viewers still dedicated to the well-edited, carefully constructed narratives that E!’s producers and Kris Jenner made for television, the writing was already on the wall. In the trailer for the forthcoming season, which premieres later this month, the family endures the horror of early quarantine with the same shock, horror, and frustration as the rest of us, but the shine has dimmed—the story the trailer promotes so breathlessly is in the past. The show itself is an antiquated platform for the sisters’ business empire, but its importance to their rise cannot be overstated. Though Kris’s army of famous daughters has long outgrown the very thing that catapulted them into the stratosphere of fame, the show provided a new path towards celebrity that has irrevocably changed the cultural landscape, for good or for bad.
Keeping Up With the Kardashians launched in 2007 when Kim, the middle sister, was largely known for a sex tape with Ray J and being Paris Hilton’s assistant. Early episodes of the show reveal just how much the family has changed, guided by the steady hand of momager Kris, whose business savvy and cunning should be studied in business schools worldwide. Initially, the show was about nothing in particular—just some attractive, rich women who all happened to be sisters, living a curated version of their lives for a crew of reality TV cameras. Despite sharing a production company, Bunim-Murray, with early entries into the reality genre like The Real World, KUWTK always hewed to its own specific timeline, which was so divorced from reality that it spawned a column here at Jezebel obsessively tracking the continuity errors. The show served as a vehicle for a certain kind of fame that is now commonplace: people famous for simply being an iteration of themselves, rather than any sort of actual achievement.