Chavie Lieber, a writer for Racked, has taken a look at Goop, Gwyneth Paltrow’s sole job for 2015. Lieber has truly done more than taken a look—she’s captured Goop in its very essence, stringing words together until they wrap you in a warm cashmere blanket of Goopiness, until you can hear Gwyneth Paltrow softly whispering sweet nothings your ear, the scent of her expensive perfume surrounding you as it lulls you into a deep trance.
There’s a soft breeze blowing through a Los Angeles canyon one summer afternoon…
Oh yeahhhhhh there we go. Feel that breeze. Isn’t LA nice?
Over on a shady spot of grass, two 20-something women from the photo and social team are perfecting an Instagram shot for a gut cleanse giveaway.
Ahhh I wonder what filter they went with. Can’t you just feel the warmth on my neck as you shield your iPhone screen from the slightly harsh glare of the sun? This “revolutionary program to restore the body’s natural ability to heal itself” needs to be presented in exactly the right way.
Once the meeting comes to a close, everyone makes their way back inside Goop HQ, a barn owned by Gwyneth Paltrow, the award-winning actress-turned-wellness mogul who founded Goop as a newsletter in 2008.
Mmmmmm a barn.