The Bachelor Wants You to Forget About the Ethnic Guy From Last Season

Illustration for article titled The Bachelor Wants You to Forget About the Ethnic Guy From Last Season

ABC has released their first promo image for the upcoming season of The Bachelor and they'd like to make it clear that Chris Soules is "Traditional. Classic. All-American" - aka white.

Illustration for article titled The Bachelor Wants You to Forget About the Ethnic Guy From Last Season
Illustration for article titled The Bachelor Wants You to Forget About the Ethnic Guy From Last Season
Advertisement

This promo comes just days after the network announced that the show would be getting its own float in the Rose Parade, which, as it precedes a large football game, is one the most all-American events you can be affiliated with.

All-American d0esn't have to mean white (demographically it certainly doesn't), but historically, that's what that word has meant. More tellingly, given how Juan Pablo was marketed last season (his status as some sort of Latin lover was endlessly winked at), it's clear that ABC is continuing to attempt to convince viewers that this time, they picked a good one. They want to make sure it's known that Chris isn't some Casanova from Venezuela. (Juan Pablo, by the way, was born in America.) Last season was all romance; this season is all practicality. Juan Pablo might have been sexy but he was too sexy for The Bachelor franchise.

There's obvious concern about the damage Juan Pablo caused the brand, but those involved should probably be a little more careful about emphasizing how desirably white bread their new pick is, given that the show's diversity issues aren't going anywhere. And spoiler alert: Juan Pablo wasn't a dick because he wasn't American enough or white enough or traditional enough or classic enough; he was a dick because he was a dick.

The Bachelor premieres January 5.

Images via ABC

Share This Story

Get our `newsletter`

DISCUSSION

nevergreen
Nevergreen

I can't wait for this season. Juan Pablo was a douchelord of the highest order, but this farm angle has the potential to go so so wrong. Take a drink any time one of the girls proclaims that she hates the city. Drink again when she describes herself as outdoorsy. Drink again if they squeal when they have to milk a cow.