A looming nationwide shortage of Velveeta threatens to make the leanest dip season since the great ranch dressing famine of 1986. What are we supposed to melt and serve in a bowl during the Super Bowl now, huh? Crayons?
One Velveeta official expressed apologies for the ill-timed shortage, right on the cusp of "dip season" which is a thing that exists, like the Holiday season or deer season or back to school season or breakup season. Dip season.
According to AdAge, in recent weeks, consumers in some grocery stores in New Jersey noticed that their favorite Pasteurized Prepared Cheese Product was missing. After inquiring with store officials, they were informed that there would be no more Velveeta until Mid February. Brand officials have said that the shortage is due to a "factory issue," but my biggest "issue" here is how the fuck is America supposed to completely submerge its head in creamy, warm queso dip while millionaires concuss each other on national television WITHOUT MOTHERFUCKING ENORMOUS BRICKS OF VELVEETA FAKE CHEESE? HOW ARE WE SUPPOSED TO CELEBRATE A PROPER AND TRADITIONAL DIP SEASON WITHOUT NUTRITIONALLY INFERIOR MASS PRODUCED PRODUCTS?