A Celebration of the Beautiful, Lightly Deranged PR Emails We Get From Period Undie-Makers Thinx 

The concept behind Thinx underwear, as I understand it, is simple: they’re absorbent and you can bleed right into them. It’s like a very sexy, menstruation-oriented set of Depends. That shouldn’t be a recipe for success, but they seem to be doing fine, in large part because the public relations and branding around…

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