NBC's Plan for Reviving Must See TV: A Show That Died in 2006 and a Show That Might Kill You

Back in the early ’90s, the ad wizards at NBC came up with a clever way of packaging their most popular Thursday night shows—as well as the shows they wanted to convince viewers would eventually be popular—called “Must See TV.” The name stuck around until the shows that helped defined it—like Seinfeld, Friends, Frasier…