Rihanna Celebrates Teen Delinquency for Fenty x Puma's Latest Collection

Monday in Paris, Rihanna’s Fenty x Puma line paraded under the moniker “F.U.”—Fenty University—and its attitude was purely that: rugby separates in ragamuffin cuts that were meant to recall the grunge-era kids who got sent to the “alternative” high school for being teen pregnant or smoking too much weed. (Maybe that…

Puma Figures Out Whether Superstitious Sports Fans Have More Love for Their Team or Their Wives and Girlfriends

In a seeming effort to figure out just how depraved and pathetic sports fans truly are, Puma commissioned researchers at Bristol University to figure out whether fans of soccer team Newcastle United care more about their team or their wives/girlfriends. The study didn't bother with female subjects because, as everyone…