Recently we noted Lululemon's desire to patent numerous clothing and equipment designs, including their yoga mat. Now said yoga mat has been given the stamp of approval by The Wirecutter, a website that reviews gadgets and products.
Lululemon's ethos might be all about ~loving life~, but as we've learned, the way they run their brand is far more calculated. The company has patented 31 of their athletic clothing and gear designs and actively uses those patents to file lawsuits against competitors.
Welcome to Patentspin. I'll use this space to take a look at some strange or interesting patents related to the world of sports. I will then, probably, make fun of them.
This morning, the Supreme Court unanimously (cute!) ruled that human genes are not patentable. The Court heard oral arguments in the case back in April, with the ACLU arguing strongly against Myriad Genetics’s right to patent two genes that put women at a greater risk of developing breast or ovarian cancer—BRCA1 and…
Sarah and Bristol Palin have both submitted trademark applications for their names. The process has already hit some snags, but if it succeeds, we're looking forward to a variety of Palin-brand products!