Tomorrow is International Day of the Girl and Mattel is marking this special occasion by trying to sell us some Barbies. Or some dreams. Or some feminism. Or some empowerment. Or all of the above at once. Welcome to the latest installment of Barbie’s desperate campaign to try to stay relevant—and cast itself as not…
Once, you were young and your heart was an open book. You were gifted with cool and colorful stickers for virtually everything you did, which was virtually nothing: not crying at the doctor’s office, learning the order of the alphabet, behaving. At that age, stickers were plentiful and they were also currency, a…
Neon, the distributor behind Assassination Nation, an upcoming thriller starring Suki Waterhouse and Hari Nef, has reportedly had problems placing ads for the movie on both social media and traditional billboards.
I love it when celebrities get interviewed about their fragrances. What is there to say about a fragrance, ever? Usually: very little. This time? So much.
Ibuprofen is a time-tested remedy for many a period-haver’s cramps and headaches, but are you, the consumer, more likely to reach for an Advil when it’s been rebranded to specifically target those suffering from menstrual pain?
Matt LeBlanc’s CBS comedy Man With a Plan premiered on Monday night to okay ratings, according to Variety, which reports that the show “opened solidly, if not spectacularly.” Alright!
Editor’s Note: A previous version of this post stated that a marketer for Raw named Ryan Werner confirmed that several faintings at a TIFF screening of the film were staged. It turns out Jezebel reached out, in error, to the wrong Ryan Werner, and he did not correct us. We’ve contacted the Ryan Werner we believe…
In partnership with supermodel/actress Cara Delevingne, French artist and photographer Arno Elias launched the I’m Not a Trophy Campaign earlier this month, aimed at bringing awareness to the severe impacts of trophy hunting and poaching. The campaign is also meant to “empower young women,” which, sure? Did we need to…
For a limited time, Budweiser is replacing the signature “Budweiser” label on its packaging with “America,” in the name of beautiful branded patriotism.
Straight Outta Compton was one of the top 20 highest-grossing films of 2015 and a lot of that had to do with its marketing. Promotion for the movie was damn near everywhere, including Facebook. But as it turns out, white users saw an entirely different trailer for the film than black and Latino users.
As Abercrombie & Fitch continues to struggle financially, the teen apparel retailer has been desperately searching for new ways to attract customers. The latest tactic: saying goodbye to its signature advertisements depicting shirtless youths groping each other.
Today is National Coffee Day, because for-profit organizations that sell coffee keep telling us so. The exact details of how National Coffee Day began are shaky, (because I didn’t look and it doesn’t matter) but I assume that Starbucks and a bunch of coffee manufacturers got together and decided that, dammit, it’s…
It’s a tale as old as time: a fast food restaurant and an American fall in love; the American becomes unhealthy and vows to change his or her ways; the fast food restaurant taps experts to ensure its customers aren’t going anywhere; the cycle continues.
Another day, another reminder that packaging is pretty, pretty lies. Specifically, you might want to throttle back on your Kind bar consumption, because those snacks are not actually some magical fruit-and-nut-filled shortcut to wellness.
Buttercup, a three-toed sloth hailing from Costa Rica, is pictured striking a sultry pose on American Apparel’s Earth Day page. “Buttercup has a surprise! Stay tuned,” reads the website.
Spotted today in Washington Square Park: Evidence of The Knot's New York street campaign, featuring sweet quotes meticulously presented with adorable fonts in Pantone-approved colors. Never mind that this particular piece of marketing is located where there are likely few people planning weddings—let's talk about who,…
We are just a week away from the release of the Fifty Shades of Grey film and I really think we all need to take a solid two minutes to remind ourselves that Christian Grey is not, in fact, a real man.
What is privacy again?
By now you've probably seen pretty much everyone everywhere take the Ice Bucket Challenge. But none of them can possibly compare to what Chris Pratt did when he was challenged.
America's favorite Thanksgiving dessert-flavored hot drink is coming back.