Ibuprofen is a time-tested remedy for many a period-haver’s cramps and headaches, but are you, the consumer, more likely to reach for an Advil when it’s been rebranded to specifically target those suffering from menstrual pain?

Matt LeBlanc’s CBS comedy Man With a Plan premiered on Monday night to okay ratings, according to Variety, which reports that the show “opened solidly, if not spectacularly.” Alright!

Editor’s Note: A previous version of this post stated that a marketer for Raw named Ryan Werner confirmed that several faintings at a TIFF screening of the film were staged. It turns out Jezebel reached out, in error, to the wrong Ryan Werner, and he did not correct us. We’ve contacted the Ryan Werner we believe…

In partnership with supermodel/actress Cara Delevingne, French artist and photographer Arno Elias launched the I’m Not a Trophy Campaign earlier this month, aimed at bringing awareness to the severe impacts of trophy hunting and poaching. The campaign is also meant to “empower young women,” which, sure? Did we need to…

Straight Outta Compton was one of the top 20 highest-grossing films of 2015 and a lot of that had to do with its marketing. Promotion for the movie was damn near everywhere, including Facebook. But as it turns out, white users saw an entirely different trailer for the film than black and Latino users.

As Abercrombie & Fitch continues to struggle financially, the teen apparel retailer has been desperately searching for new ways to attract customers. The latest tactic: saying goodbye to its signature advertisements depicting shirtless youths groping each other.

Today is National Coffee Day, because for-profit organizations that sell coffee keep telling us so. The exact details of how National Coffee Day began are shaky, (because I didn’t look and it doesn’t matter) but I assume that Starbucks and a bunch of coffee manufacturers got together and decided that, dammit, it’s…

It’s a tale as old as time: a fast food restaurant and an American fall in love; the American becomes unhealthy and vows to change his or her ways; the fast food restaurant taps experts to ensure its customers aren’t going anywhere; the cycle continues.

Buttercup, a three-toed sloth hailing from Costa Rica, is pictured striking a sultry pose on American Apparel’s Earth Day page. “Buttercup has a surprise! Stay tuned,” reads the website.

Spotted today in Washington Square Park: Evidence of The Knot's New York street campaign, featuring sweet quotes meticulously presented with adorable fonts in Pantone-approved colors. Never mind that this particular piece of marketing is located where there are likely few people planning weddings—let's talk about who,…

Most ads for products are cheesy, ridiculous, or insulting as it is. But products specifically targeting women are often uniquely terrible, and this may ring true, in part, because those products are often designed or marketed entirely by men. But how can that still be the case?

Whoever is running Velveeta's social media accounts is going hard after the stoner millenial demographic lately. And it's fantastic.