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H&M Is Launching a New 'Modern-day Market' Retail Chain That's Just Called 'Arket'

You can’t spell “market” without “arket,” I’d just never thought about that until today. The Business of Fashion exclusively reported on Thursday that multinational Swedish clothing company H&M is launching a new retail brand called “Arket,” I supposed because it is being pitched as a “modern-day market” (but isn’t…

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