xoJane Runs Essay Recommending a 'Breakup Box' By a Lady Who Does Marketing for Breakup Boxes

In a wonderful, wonderful demonstration of how the Internet Personal Essay Economy can go awry, xoJane ran a personal essay by a lady named Brenna Phares, about how she recovered from her painful breakup with the use of a ‚Äúbreakup box.‚ÄĚ Turns out Brenna works for the company she was writing about, which she didn‚Äôt‚Ķ