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The Sony Ericsson Championships, the season-ending event of the Women's Tennis Association, is being held in the Middle East for the first time this week. Billie Jean King, who helped found the WTA Tour, says that she believes by holding the event in Doha, Qatar, tennis can help bring change to a region where women's…

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Athletes usually get offered lucrative endorsement deals at the height of their careers, but tennis legend Billie Jean King, 64, is getting some of her biggest deals today. She stars in a string of new TV commercials for companies including Geico, NutriSystem and Merrill Lynch. In an interview with The Wall Street