On Thursday, Refinery29 published an article announcing that Olivier Rousteing, the head of Balmain, “isn’t just paying lip service” to diversity in fashion. How do we know? Well, Balmain now has three CGI models, two of which are not white. I would like to point out that all of them are not human.

Remember when Beyoncé headlined Coachella for a set so memorable, it officially became #Beychella? Her performance transformed the mostly joke-worthy desert festival into a year-defining, cultural moment—and she obviously looked friggin’ incredible the entire time.

Ladies and gentlemen, Olivier Rousteing has moved on from 1984 into friendlier climes... like 1988, or ‘82, or ‘79, years when minimalism was coming into play and/or the Halston aesthetic sheared everyone down into chic, voluminous glamazons. I never thought I’d say this, but new Balmain has nary an epaulette or…

I can understand cultish fashion brands and why people get behind them—Céline, Vetements, Wang, even Jeremy Scott—but increasingly it seems to me the Olivier Rousteing Balmain epoch does not exist without the Kardashians. They continue promoting his work, he continues dressing them like 21st Century Carringtons, in…

Ah yes, the time has come for Balmain’s celebrated designer Olivier Rousteing, also known as personal couturier and BFF of the Kardashian brood, to collaborate with Nike on some cool athletic garments you can wear to the club, the office, the hypebeast kaffeeklatsch or, worst case scenario, the actual gym.

An important turning point for Kim Kardashian, and arguably the culture, was the point early on in her courtship with Kanye West when she allowed him to essentially KonMari her closet. Aired on a 2012 episode of Keeping Up With the Kardashians, it depicted West rifling through the assortment of furs and high-end club…

Does your child eat their vegetables? Are they reading at an accelerated level? Sorry, but literally none of that matters anymore, because Balmain is launching a children’s line, and if your 6-to-14-year-old doesn’t get a $5,950 embroidered black dress, you are essentially strapping her into a one-way scooter ride…

Where Christy Turlington tho? Not to take this iconic moment for granted—the OG supes who were the first to turn modeling into its own brand of outsize celebrity reuniting in a campaign that has nothing to do with 1991 Georges Marciano is a big look. It’s also in sharp contrast to some of the current batch of models…

Look, black is very tasteful and easy to accessorize and also hides stains. But I challenge you to look at these fashions from spring 1960 then restrain yourself from ordering an aggressively burnt orange blouse.

Did you hear about the time shoppers around the world practically resorted to fisticuffs in order to dress up like a luxurious embroidered Olivier Rousteing avatar? This morning H&M’s Balmain collaboration went on sale and predictably resulted in a fashion melee between warring Kardashian stans and enterprising eBay…

H&M’s much anticipated Balmain collection launches in stores and online tomorrow, but I would suggest you temper any excitement now because it’s probably going to sell out immediately.

Let me see ya one, two step! Kendall Jenner’s dance moves are totally mesmerizing in a new video promo for Balmain’s H&M collaboration. In a good way? Perhaps, or maybe not.

Olivier Rousteing’s Balmain reign has been steadily motoring toward this peak, when his garments are seen on the Kardashian-Jenners and Cookie Lyon and coveted by New York cool gals and Vegas clubbers alike. (Last November, he took Rihanna to her first vogue ball; this October, he’s featured in the New Yorker.) If H&M…