Wellness, Womanhood, and the West: How Goop Profits From Endless Illness

Since Gwyneth Paltrow’s Goop launched in 2008, the site has earned its reputation as the internet’s kooky rich aunt. From detoxes to cleanses; vitamins to clean food; vaginal eggs to vaginal steaming and recurring features by a self-described “Medical Medium” (a man who diagnoses disease via spirit guidance), Goop has…