Succession Is Returning With Some Incredibly Horny Promos
This new Kendall and Stewy promo? HBO knows exactly what it's doing.
EntertainmentTV

As the long-awaited season three premiere of HBO’s Succession approaches, the program’s social media team is happily bombarding us with horny bait.
On Wednesday, the official Succession Twitter and Instagram accounts shared promo videos featuring the show’s stars from the premiere party the previous night. One of the videos featured Jeremy Strong, who plays Kendall Roy, once poised to be the successor of the fictitious Waystar Royco media (and family) empire, and Arian Moayed, who plays Stewy Hosseini, Kendall’s crafty billionaire buddy. The two have a long-running friendship slash rivalry that can only be described as toxic, which means that people obviously ship the fuck out of it. And the Succession team and even its actors must know that by now, because look at this video:
Stewie literally circling a timid Kendall like he’s prey? Please. Team Succession knows exactly what they were doing with this edit. And for any readers under the impression that I’m an outlier in my take, take a look at the Twitter replies.
“You don’t know what you’ve done with this video,” one Succession fan replied. On the contrary, they absolutely know what the fuck they’ve done with this video. There are Succession fans who ship this pairing aggressively, and they’re being catered to accordingly. Television shows and film franchises succumbing to fan service rarely ends well, and it’s doubtful that the series would stoop to that level, but the sky’s the limit for promos: Get the fans excited about something that probably won’t happen, but keep them a little hopeful throughout the season.