Strong Enough For A Man

Illustration for article titled Strong Enough For A Man

Grape-Nuts is targeting men - or energetic oldsters - with a new, testosterone-fueled campaign. "When you tackle something tough at work or at home, that doesn't just take know-how — that takes Grape Nuts." [WSJ]

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DISCUSSION

They should go with something snappier, like Grape Nuts: For Your Mind-Grapes And Your Pants-Nuts.