Some Women Choose "Youth" Over Money

By Dodai Stewart | May 1, 2009 | 9:20pm

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According to a study, women are willing to give up 10% of their savings to look 10 years younger. Of course, the study was conducted by a company called Sustainable Youth.

Sustainable Youth — which makes capsules did the study in conjunction with Kelton Research and found that “one in two (44%) women ages 25-44 would give up one tenth of their savings to look a decade younger forever, compared to 26 percent of those 45 and older.”

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Do you understand this data at all? It means if you are 25, and you have $500 saved, you’d spend $50 to “look” 15.

Or maybe you’re a $35-year-old spending, say, $200 to “look” 25. We live in a world where that happens. Especially with ads like this in magazines:

I keep posting this one because it is so infuriating. The ability to halt time has not been “discovered” in a lab.

Other statistics from the study:

Over two in five (41%) women with a household income of $40,000 or more would give up 10 percent of their savings if it meant they’d look 10 years younger, compared to less than three in ten (26%) who earn less.
More mothers than women without children would give up 10 percent of their savings in order to eternally look a decade younger.

All of this is supposed to support Sustainable Youth’s “value-priced” products, but what it actually does is highlight how sad it is that women chase the “anti-aging” dream.

When I posted some of the worst anti-aging ads in existence, one commenter admitted:

“I worked in this industry for 2 years as a copy writer. I was told to lie, lie and lie some more. Anything to get women to buy our products. I hated it…”

Another wrote:

“The sad thing about all these creams and lotions is that they do ‘work’ – for the companies and manufacturers. They sell billions of $/€’s this stuff every year. Next year and for many years to come there will be ‘better’, ‘improved’ versions that will sell very well too.”

And yet, there were many comments on the post What If Women Weren’t Afraid To Grow Old? in which women admitted to being afraid of growing old, of looking old. “I don’t think there is anything wrong with wanting to look your best,” wrote one woman. Another said, “I just had botox for the first time and I love it. I did it for myself, nobody else.”

Botox doesn’t last forever; looking your best doesn’t have to mean spending a lot on “anti-aging” potions. But why would some women rather have the “youth” than the cash?

One-Third of American Women Choose Youth Over Savings [Breitbart]
Earlier: Sick & Twisted: “Anti-Aging” & “Cosmeceutical” Ads
What If Women Weren’t Afraid To Grow Old?
Related: Sustainable Youth