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Vogue is calling the ceremony “this year’s royal wedding.” So are all of the fans commenting on Sofia’s first ever batch of GRWM (get ready with me) TikToks she posted on the account she launched the day before her wedding. “The People’s Princess” one commenter wrote. Absolutely no hate, but I simply did not know the masses felt this way about Sofia Richie.

The guest list was a harmonious, inter-generational celebrity blend. Representing the boomers, we had father of the bride, Lionel Richie. The early aughts Gen X/millennial cusp power players were there in full force: sister Nicole Richie; Paris Hilton; Cameron Diaz; Benji and Joel Madden. I will say the way Page Six’s TikTok qualified the Madden brothers as “of the band Good Charlotte” made me check to see if I qualified for social security benefits. And then Sofia, herself 24, and a gaggle of influencers I do not know (including a TikTok comedian lucky enough to be Elliot Grainge’s cousin) were repping Gen Z.

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What I’m trying to parse out from under my crumb-covered sheets is what exactly about this wedding elevated it to this sort of collective obsession? Posts from people I actually follow have been fighting for their goddamn lives in my social media feeds the past few days against content from this wedding. I guess my surprise stems from the fact that only half of this couple is well-known at all—but maybe the expertly executed TikTok rollout could be responsible? Or the guest list? Honestly my best guess is that society at large is happy to celebrate Sofia not marrying her ex, Scott Disick, who’s 15 years her senior.

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An insider gave Entertainment Weekly a look into how things are going for Lord Disick right now:

He is doing his best to focus on the good things in his life, but between Kourtney and Travis’ wedding special airing and Sofia’s wedding this weekend, it has been a lot. He’s spending time with close friends to stay distracted and keep busy.

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My thoughts and prayers are also with Nicola and Brooklyn Peltz-Beckham, who’ve recently celebrated their one year anniversary, are still embroiled in wedding lawsuits, and are probably watching the adoring hype surrounding this wedding like this.