Sephora has dropped its partnership with Jade, TMZ reports:
A honcho for Sephora — which had a partnership with Olivia — tells TMZ, “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately.”
I know, you’re like—who is this person? She had a highlighter palette at Sephora? Yes, unfortunately, every influencer under the age of 21 has a makeup line, and if they don’t, they’re gonna get one; I guess there’s an opening now at Sephora.
Sephora is not Jade’s only brand partnership or sponcon deal; her endorsement deal with HP (yes, the computer company) was dead in the water on Wednesday. According to Variety, she’s also worked with “Amazon, Dolce & Gabbana, Lulus, Marc Jacobs Beauty, Sephora, Smashbox Beauty Cosmetics, Smile Direct Club, Too Faced Cosmetics, Boohoo, and Unilever’s TRESemmé.” Who will drop Jade next? You can skip college if you’ve already found a line of work in shilling computer products and makeup on Instagram—but what happens when that dries up? It’s only Thursday, we’re all going to find out together!!!
Update, March 15: An HP spokesperson reached out to Jezebel to clarify Jade’s relationship with their company, saying that their endorsement had not in fact been ongoing: “HP worked with Lori Loughlin and Olivia Jade in 2017 for a one time product campaign. HP does not currently have a relationship with either of them.”
